Denim and sport; not two things you’d immediately consider to be related, but from as early as 2013 Replay Jeans has had a close relationship with international sporting teams like FC Barcelona, Paris Saint-Germain FC, AJAX FC, and the New Zealand All Blacks.

Whether we were creating clothing and footwear inspired by these premier athletes or simply striking up a partnership, our brand has always had a close affiliation with sporting bodies across the world, and now we can proudly announce the latest partnership in our growing portfolio of sporting alignments: Melbourne Victory FC. Our first major partnership since launching in Australia in 2022, Replay will be the club’s official Lifestyle Clothing Partner for the remainder of their season!

As part of our incredible new partnership with Melbourne Victory FC we’ll not only provide the men’s A-League squad with our amazing jeans, but we will also provide some unique and exciting offers for the club’s fans as the season heads into its final months.

In response to the announcement, our General Manager Alistair Davies said that he was “thrilled to be able to fit out a club steeped in history and a level of excellence and prestige synonymous with the sport itself”.

Caroline Carnegie, Managing Director of Melbourne Victory, said that she was looking forward to the squad looking the best in the league.

“We’re excited to be able to be decked out with Replay’s Jeans this season and I can’t wait to see the boys looking their best”.

With our deep roots and rich history, Replay has become known across the world as a premium denim brand and we’re so proud to be aligned with a club like Melbourne Victory that embodies the same bold, game-changing and trendsetting direction as our fashion house.

Melbourne Victory Club members, keep an eye on our site for upcoming offers. In the meantime, shop the jeans of your favourite players and have a look at some of the amazing shots from our campaign.